Burberry clothing Research Proposal Example | Topics and Well Written Essays - 1250 words

Burberry clothing - Research Proposal Example One of the companies that is fast establishing itself as a force in the market is Burberry Clothing Co. which is one of the most iconic British fashion firm. The company has been in existence for more than 5 decades, making its name as one of the most proffered clothing and general fashion company. With the advent of technology, the company has managed to create online shops from where it sells its products and reaches a number of its clients located in different parts of the world. This paper presents a marketing plan that can be used by the company in reaching its new target markets and expanding its market share. Burberry Clothing, in its new approach to the targeted markets is supposed to ensure that it makes a proper description and analysis of its markets as it rolls out its products. For instance, the company often makes clothes that fit the different people that it serves; it has clothes for men, women, children and even the old people. This is a important attribute considering that clothes and fashion are products that can be consumed by all groups of people in the market. Perhaps what the company needs to realise is the different composition of these targeted populations in terms of their demographic factors. In terms of their geography, the company will have to put in place excellent mechanisms that will enable it bridge the aspects of place utility (Greenwood 76). In this regard, the company needs to establish distribution centers in strategic places that it will find effective to enable it reach its products to those markets as soon as they are needed. The company needs to have an understanding of its clients’ needs and demands so that it can meet them effectively, for instance, some people have different purchasing behaviors that are identified from their purchase preferences. Having this understanding will enable the company to reach and consolidate its markets in the best way that will give